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Asana's deep passion is the sport of bouldering. Most of the gear by Asana is built in Boise, Idaho, USA. With support from the local Boise crowd, Asana began designing and marketing crash pads in 2000. Asana is a manufacturer, wholesaler, and retailer of almost everything a boulderer/climber may want or need! They build custom landing systems for climbing gyms, personal outdoor bouldering pads, climbing gym climbing holds, chalk bags, and climbing packs, chalk and lifestyle clothing.